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Visionary artist, Cassandre (1901-1968), was one of the great illustrators of the Art Deco style As specified by Cassandre, a poster must contain the solution of three issues : 1. optics, 2. graphic depiction, 3. poetic. “ Passionate about advertising language, perfectionist, integrating quickly his style into the street and imposing it as advertising style of the time (see The Art Deco Poster, Alain Weill, ed. Hazan, p. 11 and p.135) Alain Weill is an art critic, collector and essayist, expert in graphic arts and advertising creation. He was the first artistic director of the International Poster Festival of Chaumont (1990-2001) and director...